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IfOnly Team
3 years Ago

In celebration of IfOnly's local launch, we're going California dreaming: we've handpicked the things that make San Francisco so charming and the equally charming local luminaries to show you around.


Visit: SF Flower Mart

The wholesale market, the second largest in the country, features hydrangeas in every hue, orchids of every variety, succulents of all shapes; it's everything a modern day flower girl would want.

IfOnly Guide: Rhiannon Smith, the city’s it-girl floral designer and owner of Farmgirl Flowers

Navigate the 60 vendors and learn her foolproof formulas for creating gorgeous bouquets.


Eat: Ferry Building Marketplace

The world’s most gourmet terminal: Since 1998, the 65,000 square-foot nave, once a working baggage area, is a showcase of the bay’s best food purveyors, launching household brands like Blue Bottle coffee and Scharffen Berger chocolate.

IfOnly Guide: Liam Mayclem, Emmy-winning host of local KCBS’ segment “Foodie Chap” Embark on a moveable feast of local delicacies led by a beloved food broadcaster who has personally interviewed many of the purveyors inside the Ferry Building.


Watch: a Game

The bay is home to world champion teams and storied franchises. On game days, the bars are crowded, the stadiums are packed, and everyone is in team colors.

IfOnly Guide: Smash Mouth’s Steve Harwell, rockstar and devoted sports fan

The “All-Star” rocker is game for anything: whether it’s AT&T Park to root for the Giants, Levi’s Stadium for the 49ers, The Coliseum for the Warriors, or the SAP Center for the Sharks on home ice.


Follow: the Sun

SF’s relationship with weather is famously complicated. On the days when it’s sunny, the entire city goes outside. 

IfOnly Guide: Alexandra Kenin, Founder of Urban Hiker

Avoid the crowds and head to the Presidio. Not many people, not even locals know that the former military base is now a national park with hiking trails, world-class art, and exhilarating views.


Pack: Your Nikes

With its panoramic bay views and mild climate, SF is a wonderland for joggers.

IfOnly Guide: Jen Revelli, Triathlon Coach

Join the Ironman competitor at the Golden Gate Bridge for 180 degree views and endurance-enhancing tips in this two-in-one cardio and sightseeing experience.


Drink: Happy Hour

It’s a daily ritual among the bon vivants of our city — unless it’s Tuesday (see below). 

IfOnly Guide: Debbie Zachareas, proprietor and wine expert at The Ferry Plaza Wine Merchant will help you crack the oenophile code while enjoying a few choice sips.


Do: Yoga at Grace Cathedral

IfOnly Guide: Darren Main, Mystic and Yoga Guru

No ordinary yoga session, Darren takes his class of 600 on a powerful centering journey inside the Gothic landmark.


Make: Reservations 

IfOnly has a few ideas depending on your mood. While most spots will leave a few seats available for walk-ins, we suggest that visitors make reservations and not leave this part of their itinerary to chance.


Marlowe Burger: Head to Anna Weinberg and Jennifer Puccio’s casual annex for the town’s most famous burger.

A16: Just a stone’s throw from the Presidio, this neighborhood restaurant is famous for its authentic Neapolitan pizza.

State Bird Provisions: Secure a seat at this innovative tapas menu — or get a drink next door at sister restaurant Progress.

Mourad: Sample the flavorful tagines at this California-inflected Moroccan restaurant.

Coqueta: Nibble on tapas at Michael Chiarello’s hot spot set against the beautiful views of the Embarcadero.


See: The City Lights

As night falls, many residents will retire to the city’s bars or spend a night at the ballet or symphony. IfOnly does one better: Combining high-brow culture and booze in one.

IfOnly Guide: Dorka Keehn, SF Public Arts Commissioner and artist herself

Tour the city as she takes you to her favorite installations and discuss the art scene over a drink. You’ll see works by Jim Campbell, Ned Kahn, James Turrell, and Dorka herself.


To peruse more inspired experiences with local luminaries in San Francisco, visit our entire collection of delightful offerings here

Photo by Danielle Rueda for IfOnly

Photo via Farmgirl Flowers

Photo via San Francisco 49ers

Photo via Alexandra Kenin

Photo via A16

Photo via Marlowe Burger

Photo via Brian Goggin