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Responsive image Michael Juarez

Michael Juarez


Outfitter and Entrepreneur

Michael grew up in Coloma, a river rafting paradise, where he started rafting in 1994 at 16 years old. At 19 years old, he went rafting overseas where his passion for whitewater rafting began to grow. After years of rafting and traveling, he launched his own whitewater photography company in my hometown of Coloma. Shortly after, he bought his first whitewater rafting company. Now, 25 years after his river adventures began, his focus is to share his knowledge, passion, and love of the river with guests through five-star service and world-class guides.

Michael Juarez Supports

Waterkeeper Alliance




Michael Juarez Supports

Waterkeeper Alliance

Waterkeeper Alliance aims to preserve and protect water by connecting local Waterkeeper organizations worldwide and promoting outspoken, citizen-led advocacy. Hoping to combat issues like pollution and climate change, their ultimate goal is swimmable, drinkable, fishable water everywhere. More than 300 Waterkeepers in 35 countries across six continents are united in patrolling and protecting over 2.3 million square miles of watershed, carrying out the philosophy to “Act Locally, Organize Globally.” With upwards of 300,000 supporters worldwide and partnered with companies like Patagonia, Toyota, and Levi’s, Waterkeeper Alliance is one of the fastest-growing global movements for clean water.

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