The National Food & Beverage Foundation is a nonprofit educational and cultural organization dedicated to the discovery, understanding and celebration of food, drink and its related culture and folklife in America and the world. NatFAB is home to severage entities, including the Museum of the American Cocktail. MOTAC is a non-profit organization that celebrates the true American cultural icon that is the cocktail. Founded by Dale DeGroff and several of the world's most passionate cocktail authorities and historians, the Museum of the American Cocktail seeks to advance the profession and increase consumer knowledge of mixology while stressing the importance of responsible drinking. Their mission is to create a self-sustaining museum and tourist attraction that celebrates and preserves a rich aspect of American culture. They provide educational resources for professionals and the public in the fine art of crafting the cocktail through a series of mixology seminars conducted by the world's foremost authorities on the subject. They also aim to broaden career opportunities in the spirits industry and encourage more participation from women and members of other under-represented groups in the field.