Nick Hexum, lead singer and guitarist of 311, launched the ART = CURE campaign after his mother was diagnosed with multiple myeloma, an incurable blood cancer. Nick is a dedicated supporter of the Multiple Myeloma Research Foundation (MMRF), the leading cancer research organization whose precision medicine model is accelerating unprecedented advances for cancer patients. The MMRF's highly innovative, collaborative approach has resulted in life-saving breakthroughs, including advances that have helped triple the life expectancy of patients. Nick and his family know that one of the most powerful ways they can help their mother and other cancer patients is by supporting the MMRF and its research to find a cure. 100% of the proceeds from ART=CURE go directly to the life saving work being done by the MMRF.