(RED)® was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight to end AIDS. (RED) partners with the world’s most iconic brands who contribute a portion of proceeds from (RED)-branded goods and experience to the Global Fund. To date, (RED) has generated more than $500 million for the Global Fund to fight AIDS, Tuberculosis and Malaria. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 110 million people with prevention, treatment and care services.