How IfOnly Works


Discover thousands of experiences with top luminaries for any occasions.


Connect directly with our luminaries to book your experiences on your own schedules.


Embark on your adventure and leave us a review of your experience.

Welcome ,

We look forward to delighting you.


Thank you!

Please check your inbox for your welcome email

Sorry, your email does not match our records. Please use your Amex Concierge email to sign-up for an IfOnly Concierge account.

Your email is already in our system, but has not yet been verified. We previously sent you an email - finish setting up your account by pressing the “CONFIRM EMAIL” button.

If you need us to send you another email, please press below.

If you do not receive an email within 5 minutes, please call 415-376-4646 and our Guest Experiences Team will assist you.


concierge-img Elizabeth and our concierge team would be delighted to assist you.


(415) 376-4640
9am–6pm PT M-F, 9am–4pm PT Sat-Sun

Send a Message


Edited by IfOnly
A Tribute to James Beard

On the eve of the James Beard Foundation Awards, celebrating its 25th year, we remember the father of American cuisine.


In 1946, a caterer and shopkeeper named James Beard went on TV to do the first-ever cooking show “I Love to Eat” on NBC. It would launch his career as an authority on food. Before James Beard, to be gourmet meant nibbling on frog legs and other specialtés de la maison. Bored with the French having all the fun, Beard instead championed local specialties, particularly dishes made at home like salmon, meatloaf, and the food his mom raised him on in Portland, Oregon. Believing that American food belonged in the same pantheon as French and Italian cuisines, he went onto write more than 20 books that established a culinary canon. Among the standards that have become our national identity thanks to Beard include: crab louis salad, bloody marys, and hamburgers.




Since his death in 1985, James Beard has become a legend. He earned the title “dean of American cuisine” a reference to the James Beard Cooking School he founded in 1955. He has been compared to a Walt Whitman for advocating America’s exceptionalism, “a giant panda, Santa Claus and the Jolly Green Giant rolled into one” by the NY Times food critic Craig Claiborne, and a father figure widely beloved by this generation of chefs, critics, and restaurateurs. Among them is IfOnly’s Culinary Director Michael Murphy, who once met the man and had a “Luke, I am your father moment” over Triscuits and Monterey jack cheese. Michael remembered Beard being a kind, gregarious, and lovely host.


The Award Show


Every first Monday of May, the culinary industry comes together for the James Beard Foundation Awards, what former Gourmet editor Ruth Reichl and just about everyone in the industry calls the “Oscars of the food world.” With Robert de Niro and Martha Stewart mingling with the country’s biggest chefs, it is the most glamorous event organized by the foundation, whose mission is to continue America's culinary heritage through scholarships and programs. In its 25th year, the gala will be held on May 4th, and for the first time it will move from New York’s Lincoln Center to Chicago's Lyric Opera.


For the second year in a row, join the celebration and attend the James Beard Awards with our exclusive tickets. Treat yourself to delicacies and experiences from semi-finalists and past winners. When attending the gala, do as Michael does: “have a proper lunch before you go” (the lines for food and drink are long), “no whistling or crazy whooping as your restaurant's name is announced by the presenter,” and don’t forget to “congratulate everyone.” As for the after party? Thomas Keller's for caviar and champagne.

Experiences you may enjoy

How can we help you?

We'll keep you updated on new experiences in your city.

Sign Up

By clicking Sign Up or Sign Up with Facebook or Sign Up with Google, I confirm that I have read and agree to the Terms of Use and Privacy Policy

Enter the address where you would like this experience to happen



Could not find your address. Please enter the address again and make sure that it is correct.

Original address:





Back to Cart

Use Different Card

Or use valid card in Masterpass

Exclusive to



No results for the selected category in this language. Explore what else we have to offer.

You will not be able to increase the number of days if you change this. Are you sure you want to proceed?



Looks like you're trying to switch languages!

We can only checkout in one language and currency. If you switch languages now, the item in your cart will not appear. Please checkout now to avoid losing your selection.

To add this to your cart, please sign into your account or continue as a guest.

continue as a guest

Please sign into your account or continue as a guest.

continue as a guest

Please sign into your account or continue as a guest.

continue as a guest

Unsupported Browser

Google Chrome for iOS does not support this feature.

Please use Safari and try again or



Welcome Back!

We noticed you already had items in your cart.

By clicking continue, you will be redirected to your cart to review your items.


Welcome Back!

We see you already have an account.

Please sign in or continue as guest

Log in

Continue as Guest