Transforming a side hustle into a full-time dream job takes grit, passion, and serious talent. Luckily for Jasmine Roth, she was blessed with an abundance of each. This rising HGTV star jump started her thriving career in design after giving up her job in consulting to take on a fixer-upper she and her husband had purchased in Huntington Beach, California. Immediately, she knew she had found her calling. Since tackling her first project, Roth has constructed a flourishing business, built custom homes, and released a top show on HGTV documenting her journey designing homes, Hidden Potential.
We had the opportunity to pick the brain of this amazing go-getter, and we were nothing short of impressed with what she had to share with us about her background in design and everyday life.
Where do you find inspiration for your design projects?
Since my designs are very functional, I like seeing how other families live. By seeing how people "outside of my bubble" approach everyday life, it helps me think of new ways to create solutions on my own design projects. A great way to do this is through travel. I find so much inspiration in places unknown. Be it a quirky bed & breakfast, a luxury boutique hotel, or a tent in the mountains - there is bound to be an idea I will take back to work with me.
How did you get into this line of business? Is this something you've always been interested in?
I got into the world of design completely by mistake! While working full-time in a corporate job, my husband and I were trying to manage an investment project we had taken on as a side project—a house for sale and a house for ourselves. About 2 years into the project, we had made very little progress. I decided to leave my job and as I stepped onto the project, I realized I had found my happy place. Over 65 custom builds later and my own HGTV show, I'd say it was the best thing that ever "accidentally" happened to me.
What top 3 pieces of advice would you give aspiring designers?
Being a designer is a more than full-time job. If you don't have an “eat, sleep, breathe, can't help yourself but be on Pinterest at all hours of the night”—type of LOVE for design, it might not be for you. Don't take on clients that you know aren't going to be a fit. Be confident to say "no", even when the money is good, and you will be thanking yourself when your dream client comes along and you can say "yes". Get professional photos taken of EVERYTHING you do! Take before photos, take progress photos, and you guessed it—even when you’re tired and your clients just want to move back into their house—take AFTER photos! In my mind, if you don't take a photo, it didn't happen.
What is the first thing you look for when entering a home you're transforming?
Lighting is so important in a house. If there isn't natural light, I immediately start scoping out how I can add alternate light sources.
What are your best-kept secrets for creating a unique home on a budget?
Paint is your friend! Buy some paint, some drop cloths, and some brushes and paint a room at a time. Brighten up your walls, repaint your ceilings, and if you're bold - paint your kitchen cabinets. Chalk paint (not to be confused with chalkboard paint - they are different) is great for painting furniture. It cuts down the prep to virtually zero and looks great. I would say my top 3 secrets are: paint the room, rearrange the furniture, and buy some baskets for the clutter.
When you're not designing and creating homes, how do you spend your time?
Well, if you follow me on Instagram, you know I love traveling, especially to go snowboarding in far away places with my husband Brett. We have traveled all over the world (not just for snowboarding, though that's definitely a great incentive) and love sharing and documenting our trips. I have also traveled to India and Romania with Habitat for Humanity and like to participate as much as possible with my local chapters.
You live in Huntington Beach, CA - have you always been a beach lover?
Yes! Growing up in Virginia, my family constantly yearned for the beach. We would drive half of almost every weekend just to get our toes in the sand. I truly love where I live and we spend a lot of time entertaining friends and family at our house. We all go to the beach, come back home and bbq, while the ever-growing number of kids plays in our living room. Living in "Surf City USA" is a dream come true and I don't think it will ever get old.
It’s impossible to not feel inspired after speaking with Roth and learning her story. She’s the perfect example of discovering a passion and molding it into a dream career. We think Maya Angelou described this perfectly when she directed, “Pursue the things you love doing and then do them so well that people can’t take their eyes off of you.”
Want the chance to meet Jasmine Roth yourself? She is teaming up with Susan Olsen (the actress who starred as Cindy Brady) to tour the iconic Brady Bunch home in Los Angeles. Place a bid today to join them on this exclusive tour and take a peek behind the set of one of American’s most beloved sitcoms. To make the opportunity even better, proceeds will benefit Robert F. Kennedy Human Rights.
To bid on the tour, take a look at Tour Brady Bunch Home in L.A. w/ Susan Olsen & HGTV's Jasmine Roth + Design Consult on the IfOnly site.