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In The News

  • Wall Street Journal

    September 23, 2015 • Wall Street Journal

    "IfOnly Offers Luxury Adventure With a Charitable Twist."

    Read More

  • NBC Bay Area

    September 22, 2015 • NBC Bay Area

    "Niner fans who double as culinary enthusiasts can bid on a chance to meet Joe Montana at a special dinner on IfOnly"

    Read More

  • InStyle

    August 26, 2015 • InStyle

    "For a unique experience gift that's a little easier on your checking account, IfOnly also offers smaller, more tangible items, including fashion books signed by designers. Consider us sold!"

    Read More

  • Haute Living

    August 7, 2015 • Haute Living

    " has just launched a Local San Francisco category that will allow you an expansive array of activities to enjoy with some of our favorite SF stars."

    Read More

  • La Confidential

    August 7, 2015 • La Confidential

    "We caught up with former San Francisco 49er Joe Montana to find out how his football career shaped his views on giving back, and how his experience with IfOnly has helped unite him with fans."

    Read More

  • 7x7 SF

    August 4, 2015 • 7x7 SF

    "Have you ever dreamed of baking cupcakes at Kara's? Eating in the kitchen of Chez Panisse? Or sailing through the Sausalito clouds on a seaplane tour? Well, dreams do come true."

    Read More

  • JustLuxe

    August 3, 2015 • JustLuxe

    "Kris Jenner has partnered with If Only in an effort to support two charities close to her heart: The Ronald McDonald House and The Gray Foundation."

    Read More

  • Biz Bash

    August 1, 2015 • Biz Bash

    "IfOnly presents expert tips for online fundraising at corporate events. Rule #4. engage bidders with rare items and experiences." (p.19)

    Read More

  • Town and Country

    June 18, 2015 • Town and Country

    "What does it take to throw the ultimate Silicon Valley dinner party? Just follow Krug and Trevor Traina's lead. Krug Champagne's recent party in San Francisco shows exactly how it's done."

    Read More

  • Urban Daddy

    June 15, 2015 • Urban Daddy

    "The Ultimate Gift for dad is on IfOnly."

    Read More

  • USA Today

    June 15, 2015 • USA Today

    The IfOnly Pick One box was featured in the article - "Father's Day gift guide: 5 fancy picks for a bougie dad like Jay Z"

    Read More

  • NY daily News

    June 10, 2015 • NY Daily News

    "Now you can get a season pass to Barclays Center through IfOnly."

    Read More

  • The Hollywood reporter

    June 9, 2015 • The Hollywood Reporter

    "The Charlotte and Gwenyth Gray Foundation has partnered with IfOnly, an online marketplace that donates a portion of its sales to charities, to offer once-in-a-lifetime experiences."

    Read More

  • Artist Direct

    April 10, 2015 • Artist Direct

    "IfOnly, a marketplace for experiences and gifts that donates a portion of its proceeds to charities, has launched its second annual campaign with The American Red Cross."

    Read More

  • Red Tricycle

    April 5, 2015 • Red Tricycle

    "This gift couldn’t get more “Only in San Francisco.”"

    Read More

  • Eater

    February 3, 2015 • Eater

    "José Andrés, Traci des Jardins, Michael Tusk, and Bobby Flay are among the 21 chefs participating in this year's Valentine's-timed Constellation Chocolate Collection, an annual confection designed to raise money for the James Beard Foundation."

    Read More

  • Esquire

    November 19, 2014 • Esquire

    "For the man who has everything..."

    Read More

  • RobbReport

    November 17, 2014 • RobbReport

    "This holiday season, ditch the long lines and toss out the fruit cakes – the hot new gifts for 2014 are not things – they are experiences."

    Read More


    October 8, 2014 •

    "IfOnly CEO Trevor Traina wants to peddle one-of-a-kind experiences the way Jeff Bezos moves merchandise -- on an industrial scale."

    Read More


    July 7, 2014 •

    "While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's sound-check to watching a baseball game with San Francisco 49er Frank Gore." Read More


    July 2, 2014 • Wall Street Journal Live

    "If only." How many times have you said that when you think you can’t reach your goal? San Francisco-based IfOnly wants to change that, provided you have the cash. The WSJ’s Deborah Kan speaks with CEO Trevor Traina. Read More


    June 10, 2014 •

    How would you like start your day with a poker lesson from legendary Phil Hellmuth, continue with a heads-up match against PokerStars Pro and EPT champion Liv Boeree, and then get some rest enjoying the best of Las Vegas' clubbing scene with Antonio Esfandiari? Read More

  • Meetings & Conventions Magazine

    March 21, 2014 • Meetings & Conventions Magazine

    "IfOnly connects planners with big-name luminaries for extraordinary group experiences."

    Read More

  • SFLuxe

    FEBRUARY 4, 2013 •

    "One of my favorite new sites, is offering a truly extraordinary Valentine’s Day..." Read More

  • SFist

    FEBRUARY 5, 2013 •

    "Chocolates concocted by an astounding collection of chefs." Read More


    FEBRUARY 7, 2013 •

    "IfOnly Plans the "Perfect" Valentine's Date in Napa Valley Featuring Famed Chef Gary Danko" Read More

  • FoodGal

    FEBRUARY 7, 2013 •

    "For the Discriminating Chocoholic" Read More

  • NewsTalk910

    FEBRUARY 9, 2013 •

    "The constellation of stars, the 10 Michelin-stars" Beginning at 33:16 Read More

  • 7x7 Magazine

    FEBRUARY 6, 2013 •

    "As far as boxes of chocolates go, this one is hard to beat..." Read More

  • SF Chron

    FEBRUARY 14, 2013 •

    "Ten of the Bay Area’s most celebrated chefs teamed up on..." Read More


    FEBRUARY 16, 2013 •

    "...make these culinary dreams your very own reality..." Read More


    March 14, 2013 •

    "They say that the best gifts are experiential. This new e-commerce site is proving that point..." Read More


    July 2, 2013 •

    "...allowing the fans to get involved in the goodwill" Read More


    July 1, 2013 •

    "...when I teach for IfOnly, it’s one-on-one, and it’s guaranteed to be with me. It’s much more intimate" Read More


    July 30, 2013 • TechCrunch

    "...the future of business may indeed lie with the sale of experiences." Read More


    August 2, 2013 •

    "...thrill in the wonderment of one-on-one experiences..." Read More


    August 4, 2013 •

    "The future of luxury is not more cashmere sweaters. It's experiences that mark our milestones" Read More


    August 3, 2013 •

    "IfOnly Officially Launches With $3M in Funding" Read More


    October 28, 2013 •

    "A-List Experiences Startup IfOnly Nabs $12 Million in Funding From Some More A-Listers, Including Yahoo’s Mayer" Read More


    September 15, 2013 •

    "Enlisting the world's foremost talents" Read More


    October 30, 2013 • SFist

    "In lieu of yet another shiny new toy or gadget, Trevor Traina’s newest venture offers the elite “extraordinary experiences.” Read More


    November 4, 2013 • The New Yorker

    "IfOnly, aims to do for celebrities what Airbnb did for guest bedrooms." Read More


    November 14, 2013 •

    "IfOnly sells luxury goods and experiences with a percentage going to charity." Read More


    November 22, 2013 • Haute Living Magazine

    "IfOnly … sells curated experiences with star personalities from the worlds of food, sports, and music who then donate a portion of the profits to a charity of their choice." Read More


    December 2013 •

    "An actual charitable marketplace offering these extraordinary experiences with A-listers at the top of their fields … turned out bucket list into his daily to-do list." Read More


    December 21, 2013 • Haute Living Magazine

    "IfOnly offers dream experiences at every price point, with a trusted charity benefitting from every purchase." Read More

  • T: The New York Times Style Magazine

    December 22, 2013 • T: The New York Times Style Magazine

    "The collection is like a mini-tour of some of the best cuisine in the country and runs the gamut of unique and interesting flavor combinations." Read More


    November 25, 2013 • Harper's Bazaar

    "The only thing more decadent than the Spotted Pig’s burger? That would be the privilege of having chef April Bloomfield prepare a private dinner for you (and your lucky friends), exclusively through IfOnly." Read More


    December 2013 • Town & Country

    "IfOnly rounds up an impressive group of 'luminaries' to help create an 'emporium of experiences' across a range of categories, from sports to wine to music." Read More

  • 7x7 Magazine

    January 20, 2014 • 7x7 Magazine

    "IfOnly—an e-commerce site with a charitable bent—offers one-of-a-kind experiences, like say, celebrity chef Tyler Florence visiting your home to whip up a multi-course meal." Read More


    January 29, 2014 • Jennifer Montana Design

    "IfOnly is a premium experiential marketplace that offers exclusive experiences to members passionate about food, wine and spirits, sports, entertainment, travel – and the A-list luminaries who stand at the forefront of each passion. IfOnly offers dream experiences at every price point, with a... Read More


    January 30, 2014 • Fox Sports Radio

    "IfOnly...where fans go to create the experience." - Derrick Brooks, beginning at 0:20 Read More

  • Vogue

    March 1, 2014 • Vogue

    “A new website transforms extravagant wishes into life-changing reality. Call it fantasy philanthropy." Read More


    March 13, 2014 •

    "Salesforce and the nonprofit Tipping Point will announce the formation of SF Gives, an initiative to raise $10 million over the next 60 days for Bay Area antipoverty programs . . . After only a few days working the phones, Benioff and Tipping Point have already landed more than $5 million in... Read More


    March 13, 2014 • Digital Journal

    ‘ “IfOnly was created to help others and we support over 150 charities - so this exciting partnership with Tipping Point Community and SF Gives makes perfect sense." ' Read More


    March 13, 2014 • ABC7 News

    “We want people to live here to be able to have a high quality lifestyle,” IfOnly founder and CEO Trevor Traina said. “It’s good for our employees, it’s good for the community, and what’s good for my team is good for IfOnly." ' Read More


    March 31, 2014 • ForbesLife

    “The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice - “luminaries,” as Traina calls IfOnly’s talent. Right now some 150 charities -... Read More


    March 31, 2014 • Forbes Travel Guide

    “ specializes in making dreams come true, and it’s French Bitters Distillery Experience promises to deliver” Read More


    April 1, 2014 • Gentry Wealth Magazine

    “[IfOnly] launched last summer, is proving to be a game changer in the luxury experience market. IfOnly is able to create bespoke experiences that can surprise and delight.” Read More


    April 10, 2014 • The Huffington Post

    "Launched less than a year ago, [IfOnly] supports more than 150 causes, while providing a wide array of experiences for its members to choose from." Read More


    April 23, 2013 • Digital Journal

    "IfOnly, an experiential marketplace that donates its proceeds to charities, has been supporting the annual American Red Cross "Get Prepared California" auction with a selection of amazing, one-of-a-kind experiences. Many of the experiences found on IfOnly's American Red Cross online auction are... Read More


    April 25, 2014 • Al Jazeera America

    "Traina, whose current venture, IfOnly, sells experiences such as “lunch with Mike [Tyson] in Las Vegas,” with a portion of the proceeds going to charity, developed such rarefied tastes." Read More


    April 18, 2014 • Haute Living Magazine

    "Angelenos who want to have a totally haute experience and feel good about themselves for giving back should get prepared to bid on this month’s curated opportunities at IfOnly." Read More


    May 2, 2014 • Bloomberg TV

    "Trevor Traina, founder and CEO of IfOnly, discusses the company's high-end charity services and how tech can address inequality with Emily Chang on Bloomberg Television's "Bloomberg West." IfOnly is part of Salesfoce CEO Marc Benioff's "SF Gives" initiative." Read More

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