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Press Inquiries

Every great story is born from a great experience. And we think we have a rather interesting story ourselves—whether it's our helping people connect with their luminary heroes or our helping those less fortunate.

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In The News

  • Bloomberg.com

    October 8, 2014 • Bloomberg.com

    IfOnly CEO Trevor Traina wants to peddle one-of-a-kind experiences the way Jeff Bezos moves merchandise -- on an industrial scale.

    Read More

  • Adweek.com

    July 7, 2014 • Adweek.com

    While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's sound-check to watching a baseball game with San Francisco 49er Frank Gore. Read More

  • live.wsj.com

    July 2, 2014 • Wall Street Journal Live

    "If only." How many times have you said that when you think you can’t reach your goal? San Francisco-based IfOnly wants to change that, provided you have the cash. The WSJ’s Deborah Kan speaks with CEO Trevor Traina. Read More

  • bloomberg.com/tv

    May 2, 2014 • Bloomberg TV

    "Trevor Traina, founder and CEO of IfOnly, discusses the company's high-end charity services and how tech can address inequality with Emily Chang on Bloomberg Television's "Bloomberg West." IfOnly is part of Salesfoce CEO Marc Benioff's "SF Gives" initiative." Read More

  • HauteLiving.com

    April 18, 2014 • Haute Living Magazine

    "Angelenos who want to have a totally haute experience and feel good about themselves for giving back should get prepared to bid on this month’s curated opportunities at IfOnly." Read More

  • PokerNews.com

    June 10, 2014 • Pokernews.com

    How would you like start your day with a poker lesson from legendary Phil Hellmuth, continue with a heads-up match against PokerStars Pro and EPT champion Liv Boeree, and then get some rest enjoying the best of Las Vegas' clubbing scene with Antonio Esfandiari? Read More

  • huffingtonpost.com

    April 10, 2014 • The Huffington Post

    "Launched less than a year ago, [IfOnly] supports more than 150 causes, while providing a wide array of experiences for its members to choose from." Read More

  • america.aljazeera.com

    April 25, 2014 • Al Jazeera America

    "Traina, whose current venture, IfOnly, sells experiences such as “lunch with Mike [Tyson] in Las Vegas,” with a portion of the proceeds going to charity, developed such rarefied tastes." Read More

  • 18media.com

    April 1, 2014 • Gentry Wealth Magazine

    “[IfOnly] launched last summer, is proving to be a game changer in the luxury experience market. IfOnly is able to create bespoke experiences that can surprise and delight.” Read More

  • digitaljournal.com

    April 23, 2013 • Digital Journal

    "IfOnly, an experiential marketplace that donates its proceeds to charities, has been supporting the annual American Red Cross "Get Prepared California" auction with a selection of amazing, one-of-a-kind experiences. Many of the experiences found on IfOnly's American Red Cross online auction are... Read More

  • blog.forbestravelguide.com

    March 31, 2014 • Forbes Travel Guide

    “IfOnly.com specializes in making dreams come true, and it’s French Bitters Distillery Experience promises to deliver” Read More

  • forbes.com

    March 31, 2014 • ForbesLife

    “The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice - “luminaries,” as Traina calls IfOnly’s talent. Right now some 150 charities -... Read More

  • abclocal.go.com

    March 13, 2014 • ABC7 News

    ‘ “We want people to live here to be able to have a high quality lifestyle,” IfOnly founder and CEO Trevor Traina said. “It’s good for our employees, it’s good for the community, and what’s good for my team is good for IfOnly." ' Read More

  • digitaljournal.com

    March 13, 2014 • Digital Journal

    ‘ “IfOnly was created to help others and we support over 150 charities - so this exciting partnership with Tipping Point Community and SF Gives makes perfect sense." ' Read More

  • SFGate.com

    March 13, 2014 • SFGate.com

    "Salesforce and the nonprofit Tipping Point will announce the formation of SF Gives, an initiative to raise $10 million over the next 60 days for Bay Area antipoverty programs . . . After only a few days working the phones, Benioff and Tipping Point have already landed more than $5 million in... Read More

  • Vogue

    March 1, 2014 • Vogue

    “A new website transforms extravagant wishes into life-changing reality. Call it fantasy philanthropy." Read More

  • foxsportsradio.com

    January 30, 2014 • Fox Sports Radio

    "IfOnly...where fans go to create the experience." - Derrick Brooks, beginning at 0:20 Read More

  • jennifermontanadesign.com

    January 29, 2014 • Jennifer Montana Design

    "IfOnly is a premium experiential marketplace that offers exclusive experiences to members passionate about food, wine and spirits, sports, entertainment, travel – and the A-list luminaries who stand at the forefront of each passion. IfOnly offers dream experiences at every price point, with a... Read More

  • 7x7 Magazine

    January 20, 2014 • 7x7 Magazine

    "IfOnly—an e-commerce site with a charitable bent—offers one-of-a-kind experiences, like say, celebrity chef Tyler Florence visiting your home to whip up a multi-course meal." Read More

  • T: The New York Times Style Magazine

    December 22, 2013 • T: The New York Times Style Magazine

    "The collection is like a mini-tour of some of the best cuisine in the country and runs the gamut of unique and interesting flavor combinations." Read More

  • HauteLiving.com

    December 21, 2013 • Haute Living Magazine

    "IfOnly offers dream experiences at every price point, with a trusted charity benefitting from every purchase." Read More

  • townandcountrymag.com

    December 2013 • Town & Country

    "IfOnly rounds up an impressive group of 'luminaries' to help create an 'emporium of experiences' across a range of categories, from sports to wine to music." Read More

  • rundown.com/sf

    December 2013 • rundown.com/sf

    "An actual charitable marketplace offering these extraordinary experiences with A-listers at the top of their fields … turned out bucket list into his daily to-do list." Read More

  • www.harpersbazaar.com

    November 25, 2013 • Harper's Bazaar

    "The only thing more decadent than the Spotted Pig’s burger? That would be the privilege of having chef April Bloomfield prepare a private dinner for you (and your lucky friends), exclusively through IfOnly." Read More

  • HauteLiving.com

    November 22, 2013 • Haute Living Magazine

    "IfOnly … sells curated experiences with star personalities from the worlds of food, sports, and music who then donate a portion of the profits to a charity of their choice." Read More

  • SFGate.com

    November 14, 2013 • sfgate.com

    "IfOnly sells luxury goods and experiences with a percentage going to charity." Read More

  • newyorker.com

    November 4, 2013 • The New Yorker

    "IfOnly, aims to do for celebrities what Airbnb did for guest bedrooms." Read More

  • sfist.com

    October 30, 2013 • SFist

    "In lieu of yet another shiny new toy or gadget, Trevor Traina’s newest venture offers the elite “extraordinary experiences.” Read More

  • allthingsd.com

    October 28, 2013 • allthingsd.com

    "A-List Experiences Startup IfOnly Nabs $12 Million in Funding From Some More A-Listers, Including Yahoo’s Mayer" Read More

  • vanityfair.com

    September 15, 2013 • vanityfair.com

    "Enlisting the world's foremost talents" Read More

  • allthingsd.com

    August 3, 2013 • allthingsd.com

    "IfOnly Officially Launches With $3M in Funding" Read More

  • sanfranciscochronicle.com

    August 4, 2013 • sfchronicle.com

    "The future of luxury is not more cashmere sweaters. It's experiences that mark our milestones" Read More

  • looktothestars.com

    August 2, 2013 • looktothestars.com

    "...thrill in the wonderment of one-on-one experiences..." Read More

  • techcrunch.com

    July 30, 2013 • TechCrunch

    "...the future of business may indeed lie with the sale of experiences." Read More

  • robbreport.com

    July 1, 2013 • robbreport.com

    "...when I teach for IfOnly, it’s one-on-one, and it’s guaranteed to be with me. It’s much more intimate" Read More

  • Noisecreep.com

    July 2, 2013 • noisecreep.com

    "...allowing the fans to get involved in the goodwill" Read More

  • TastingTable.com

    March 14, 2013 • tastingtable.com

    "They say that the best gifts are experiential. This new e-commerce site is proving that point..." Read More

  • DailyCal.org

    FEBRUARY 16, 2013 • dailycal.org

    "...make these culinary dreams your very own reality..." Read More

  • SF Chron

    FEBRUARY 14, 2013 • sanfranciscochronicle.com

    "Ten of the Bay Area’s most celebrated chefs teamed up on..." Read More

  • 7x7 Magazine

    FEBRUARY 6, 2013 • 7x7.com

    "As far as boxes of chocolates go, this one is hard to beat..." Read More

  • NewsTalk910

    FEBRUARY 9, 2013 • newstalk910.com

    "The constellation of stars, the 10 Michelin-stars" Beginning at 33:16 Read More

  • FoodGal

    FEBRUARY 7, 2013 • foodgal.com

    "For the Discriminating Chocoholic" Read More

  • JustLuxe.com

    FEBRUARY 7, 2013 • justluxe.com

    "IfOnly Plans the "Perfect" Valentine's Date in Napa Valley Featuring Famed Chef Gary Danko" Read More

  • SFist

    FEBRUARY 5, 2013 • sfist.com

    "Chocolates concocted by an astounding collection of chefs." Read More

  • SFLuxe

    FEBRUARY 4, 2013 • sfluxe.com

    "One of my favorite new sites, IfOnly.com is offering a truly extraordinary Valentine’s Day..." Read More

  • http://sf.eater.com/

    JANUARY 23, 2013 • Eater SF

    "Foodlanthropy" Read More

  • blog.zagat.com

    JANUARY 23, 2013 • Zagat

    "the ultimate Valentine's Day gift for your sweetie" Read More

  • abclocal.go.com

    JANUARY 24, 2013 • ABC7 News

    "Top Bay Area chefs create chocolate for charity" Read More

  • online.wsj.com

    FEBRUARY 1, 2012 • The Wall Street Journal

    "The company has already attracted super-stars including Alice Waters..." Read More


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