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Every great story is born from a great experience. And we think we have a rather interesting story ourselves—whether it's our helping people connect with their luminary heroes or our helping those less fortunate.

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In The News

  • July 7, 2014
    While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's sound-check to watching a baseball game with San Francisco 49er Frank Gore.
  • July 2, 2014
    Wall Street Journal Live
    "If only." How many times have you said that when you think you can’t reach your goal? San Francisco-based IfOnly wants to change that, provided you have the cash. The WSJ’s Deborah Kan speaks with CEO Trevor Traina.
  • June 10, 2014
    How would you like start your day with a poker lesson from legendary Phil Hellmuth, continue with a heads-up match against PokerStars Pro and EPT champion Liv Boeree, and then get some rest enjoying the best of Las Vegas' clubbing scene with Antonio Esfandiari?
  • May 2, 2014
    "Trevor Traina, founder and CEO of IfOnly, discusses the company's high-end charity services and how tech can address inequality with Emily Chang on Bloomberg Television's "Bloomberg West." IfOnly is part of Salesfoce CEO Marc Benioff's "SF Gives" initiative."
  • April 25, 2014
    "Traina, whose current venture, IfOnly, sells experiences such as “lunch with Mike [Tyson] in Las Vegas,” with a portion of the proceeds going to charity, developed such rarefied tastes."
  • April 18, 2014
    "Angelenos who want to have a totally haute experience and feel good about themselves for giving back should get prepared to bid on this month’s curated opportunities at IfOnly."
  • April 10, 2014
    "Launched less than a year ago, [IfOnly] supports more than 150 causes, while providing a wide array of experiences for its members to choose from."
  • April 1, 2014
    “[IfOnly] launched last summer, is proving to be a game changer in the luxury experience market. IfOnly is able to create bespoke experiences that can surprise and delight.”
  • March 31, 2014
    “The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice - “luminaries,” as Traina calls IfOnly’s talent. Right now some 150 charities - including Meals on Wheels and Stand Up to Cancer - are benefitting from IfOnly.”
  • March 31, 2014
    “IfOnly.com specializes in making dreams come true, and it’s French Bitters Distillery Experience promises to deliver”
  • March 13, 2014
    "Salesforce and the nonprofit Tipping Point will announce the formation of SF Gives, an initiative to raise $10 million over the next 60 days for Bay Area antipoverty programs . . . After only a few days working the phones, Benioff and Tipping Point have already landed more than $5 million in commitments from tech concerns large and small - including LinkedIn, Google, Zynga, PopSugar, IfOnly, Jawbone and Box."
  • March 13, 2014
    ‘ “IfOnly was created to help others and we support over 150 charities - so this exciting partnership with Tipping Point Community and SF Gives makes perfect sense." '
  • March 13, 2014
    ‘ “We want people to live here to be able to have a high quality lifestyle,” IfOnly founder and CEO Trevor Traina said. “It’s good for our employees, it’s good for the community, and what’s good for my team is good for IfOnly." '
  • March 1, 2014
    “A new website transforms extravagant wishes into life-changing reality. Call it fantasy philanthropy."
  • January 30, 2014
    Fox Sports Radio
    "IfOnly...where fans go to create the experience." - Derrick Brooks, beginning at 0:20
  • January 29, 2014
    Jennifer Montana Design
    "IfOnly is a premium experiential marketplace that offers exclusive experiences to members passionate about food, wine and spirits, sports, entertainment, travel – and the A-list luminaries who stand at the forefront of each passion. IfOnly offers dream experiences at every price point, with a trusted charity benefitting from every purchase."
  • January 20, 2014
    7x7 Magazine
    "IfOnly—an e-commerce site with a charitable bent—offers one-of-a-kind experiences, like say, celebrity chef Tyler Florence visiting your home to whip up a multi-course meal."
  • December 22, 2013
    "The collection is like a mini-tour of some of the best cuisine in the country and runs the gamut of unique and interesting flavor combinations."
  • December 21, 2013
    "IfOnly offers dream experiences at every price point, with a trusted charity benefitting from every purchase."
  • November 25, 2013
    Harper's Bazaar
    "The only thing more decadent than the Spotted Pig’s burger? That would be the privilege of having chef April Bloomfield prepare a private dinner for you (and your lucky friends), exclusively through IfOnly."
  • November 22, 2013
    "IfOnly … sells curated experiences with star personalities from the worlds of food, sports, and music who then donate a portion of the profits to a charity of their choice."
  • November 14, 2013
    "IfOnly sells luxury goods and experiences with a percentage going to charity."
  • November 4, 2013
    "IfOnly, aims to do for celebrities what Airbnb did for guest bedrooms."
  • October 30, 2013
    "In lieu of yet another shiny new toy or gadget, Trevor Traina’s newest venture offers the elite “extraordinary experiences.”
  • October 28, 2013
    "A-List Experiences Startup IfOnly Nabs $12 Million in Funding From Some More A-Listers, Including Yahoo’s Mayer"
  • September 15, 2013
    "Enlisting the world's foremost talents"
  • August 4, 2013
    "The future of luxury is not more cashmere sweaters. It's experiences that mark our milestones"
  • August 3, 2013
    "IfOnly Officially Launches With $3M in Funding"
  • August 2, 2013
    "...thrill in the wonderment of one-on-one experiences..."
  • July 30, 2013
    "...the future of business may indeed lie with the sale of experiences."
  • July 2, 2013
    "...allowing the fans to get involved in the goodwill"
  • July 1, 2013
    "...when I teach for IfOnly, it’s one-on-one, and it’s guaranteed to be with me. It’s much more intimate"
  • April 23, 2013
    "IfOnly, an experiential marketplace that donates its proceeds to charities, has been supporting the annual American Red Cross "Get Prepared California" auction with a selection of amazing, one-of-a-kind experiences. Many of the experiences found on IfOnly's American Red Cross online auction are otherwise impossible to purchase -- such as concert dates previously sold out or signed collectibles unavailable to a wide retail market."
  • March 14, 2013
    "They say that the best gifts are experiential. This new e-commerce site is proving that point..."
  • FEBRUARY 16, 2013
    "...make these culinary dreams your very own reality..."
  • FEBRUARY 14, 2013
    SF Chron
    "Ten of the Bay Area’s most celebrated chefs teamed up on..."
  • FEBRUARY 9, 2013
    "The constellation of stars, the 10 Michelin-stars" Beginning at 33:16
  • FEBRUARY 8, 2013
    "Treat Mom to the most decadent box on the block..."
  • FEBRUARY 7, 2013
    "IfOnly Plans the "Perfect" Valentine's Date in Napa Valley Featuring Famed Chef Gary Danko"
  • FEBRUARY 7, 2013
    "For the Discriminating Chocoholic"
  • FEBRUARY 6, 2013
    7x7 Magazine
    "As far as boxes of chocolates go, this one is hard to beat..."
  • FEBRUARY 5, 2013
    "Chocolates concocted by an astounding collection of chefs."
  • FEBRUARY 4, 2013
    "One of my favorite new sites, IfOnly.com is offering a truly extraordinary Valentine’s Day..."
  • JANUARY 24, 2013
    IfOnly on ABC
    "Top Bay Area chefs create chocolate for charity"
  • JANUARY 23, 2013
    IfOnly on Zagat
    "the ultimate Valentine's Day gift for your sweetie"
  • JANUARY 23, 2013
    IfOnly on Eater
  • FEBRUARY 1, 2012
    IfOnly on WSJ
    "The company has already attracted super-stars including Alice Waters..."
  • December 2013
    "An actual charitable marketplace offering these extraordinary experiences with A-listers at the top of their fields … turned out bucket list into his daily to-do list."
  • December 2013
    Town & Country
    "IfOnly rounds up an impressive group of 'luminaries' to help create an 'emporium of experiences' across a range of categories, from sports to wine to music."

Press Releases

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